A blog is an ideal place to pass on your wisdom to your readers. You build trust with them, and that’s an important aspect of your business.
While blog is often viewed as a personal diary or journal, they can be used as a kind of general reference tool for others who might be interested in your topic. That’s why you should enjoy the browsing process.
1. Put your articles in a grid or listicle format.
Good structure is a must for making your blog posts stand out to your audience. It must leave them with an intuitive sense of what to do. This way they can easily culminate into conversion.
The format of your article should include a headline and a bullet point structure. This will ensure readers know what to expect from your listicle. Using power words and emotional trigger words in your headlines is also a good way to get attention and increase click-through rates.
Then you should include a paragraph for each idea in your article. You need each paragraph to have a focus and contain the facts your reader is going to want to learn. You can even add images, videos, and infographics to split large portions of text. Remember that readers don’t have long attention spans, and will easily get bored if you’re bombarding them with text in your blog posts. You can also use visual content to make your blog posts easier to read.
2. Use a variety of fonts
The fonts you put on your blog should be appropriate for each article’s writing and topic. You can do this by utilizing a couple of different font styles in each post. This will ensure that readers remain intrigued with the blog. It is also vital to select fonts that are easy to read. That way your visitors will be able to quickly browse through the blog and come back.
You’re not going to like the monospaced, default fonts you see on everyone’s computer — they’re not going to suit you. You should instead select a more distinctive and fashionable font that will make your blog appear professional.
You can even use some fancy fonts to make your blog more interesting and playful. But you need to use only as few ornamental fonts as possible so as not to ruin your layout. Please maintain one or two for your body text and another for headings and titles. You want to pick font combinations that have something in common, such as height and width or form, to help keep the images in balance.
3. Break up blocks of text
Did you ever read a text or DM on Twitter and go, “Dude, this is one huge pile of content!” That goes for blogs too. Bursts of text are not particularly welcoming and will instantly lead to your readers letting go. There are fortunately several ways to break up long text strings and make your writing appear interesting.
The first way to achieve this is by adopting different heading sizes. This builds hierarchy, and lets the reader see what’s most important before committing to reading. Also, switching fonts can establish a hierarchy as well as render things easier to read.
Another way to break up big text chunks is by using images and bullet points. This not only makes the article less intimidating, it also drives traffic and keeps them on your site for longer, which is good for the search engines.
4. Create a visually appealing layout
The way your blog is laid out is one of the first things a new visitor will see. It will impact how they think about your brand, so you’d better do it right. A neat, clutter-free design will make things easier to read and experience.
Even fonts and colors can affect the reception of your content. The fonts and colors you select must be pleasing to the eye and complement each other. Also, you should try to keep your colors consistent across the entire site.
Lastly, consider adding a search bar to your blog. This will allow the visitors to search for the information they need quickly, and may result in higher conversions (e.g. subscribers to your newsletter or sales). This will also boost your SEO, which will increase your site’s search engine rankings. Put simply, a well-designed blog is a must for any business. If you follow the tips above, you can create a stunning blog which will make you unique from others and draw more attention.
5. Add a sidebar
A sidebar is the best digital space and can be used for a number of purposes on a blog website, including navigation, user experience, email list signup and conversion. Whether you’re including a search box, recent post, or social media buttons, the proper sidebar makes all the difference.
The right sidebar can grow your email list, readership and bring in more revenue to your blog manishweb.com/he. Ideally, to keep your sidebar at the top of your priority list, add new high-value content to it and A/B test what content works best for your audience.
You can place a sidebar on your blog listing page, blog post page or both, and choose to have it either on the left or right side of your blog. You can also enable or disable content blocks from the sidebar, for example, a Subscribe block which displays an email opt-in to get readers to subscribe to your blog posts. You can also add a categories block that displays your blog tags to allow readers to navigate to certain posts.
